Integrated Marketing is still a relatively new field. Blending traditional marketing with digital marketing requires an entirely new approach to integrate and optimize an organization’s budget while at the same time gaining exponential marketing power. We provide traditional marketing services of market research, brand strategy, web and design services, print collateral, public relations and multimedia services such as video and commercials.
We also are experts in digital marketing including dashboard development to measure key performance indicators (KPIs), social media, marketing channel development and optimization based on analytics, big data, and content development such as e-books, white papers, and clinical journal publications.
Sometimes, the greatest benefit to an organization is to have a look from the outside in. Comparison across companies within an industry or across industries leads to establishment of best practices. Consulting can help bring that approach to your organization.
We focus on Customer Relationship Management (CRM) to determine the effectiveness of every touch point a customer has. From acquisition to experience, to ensuring the right metrics are in place, we ensure an optimal customer acquisition cycle while the experience is stellar. We help you develop processes which go directly to the bottom line of an organization.
Rosenthal Schoor assists companies moving through name changes, branding/rebranding, gap analysis, and identifying core competencies needed in house and helping to recruit them. Years of experience in data warehousing and mining, and working with big data and little data to discern what matters and what doesn’t, brings a love of solving puzzles and working with teams to ensure the information they have on hand to make decisions is accurate, up-to-date, and accessible.